Piemonturismo: Bra

Bra Italy

Welcome to Bra, a hidden gem nestled in the rolling hills of Piedmont, Italy. This charming town is often overshadowed by its more famous neighbors, Alba and Barolo, but offers a unique blend of gastronomic delights, cultural heritage, and serene landscapes. Whether you're a food aficionado, history buff, or simply seeking a peaceful retreat, Bra has something to offer every traveler. Begin your journey in the heart of the town, wandering the cobbled streets lined with baroque buildings and cozy cafes. The centerpiece of Bra is its impressive town square, Piazza Caduti per la Libertà, surrounded by historical architecture such as the Palazzo Comunale and the Church of Santa Chiara. Be sure to visit the Palazzo Traversa, now a museum, which offers a glimpse into Bra's past with archaeological finds and art collections. In September, the square and surrounding streets come to life with the Cheese Festival, an internationally recognized event celebrating artisanal cheese, hosted by the Slow Food movement, which originated here in Bra. Gastronomy plays a significant role in Bra's appeal, with the town being the birthplace of the Slow Food movement and a paradise for food lovers. Indulge in local specialties like 'Salsiccia di Bra', a delicious sausage that can be enjoyed raw due to the high-quality meat and artisanal production methods. Pair it with a glass of Barolo or Barbaresco, some of the finest wines produced in the nearby Langhe region. Don't miss the chance to dine at Osteria del Boccondivino, the first Slow Food restaurant, where you can savor traditional Piedmontese dishes prepared with local, sustainable ingredients. For those seeking outdoor activities, the surrounding countryside offers picturesque trails perfect for hiking, cycling, or even a leisurely drive through the vineyard-covered landscapes. Take a trip to the nearby natural reserve of Rocche di Ceresole to experience the area's flora and fauna or enjoy a round of golf at one of the local courses. With its tranquil atmosphere and breathtaking views, Bra is an ideal destination to unwind and immerse yourself in the slow-paced, yet richly rewarding lifestyle of Piedmont. Whether you're exploring Bra for its culinary treasures, cultural experiences, or the natural beauty of the Piedmont region, this town will captivate you with its understated elegance and warm hospitality. Pack your bags and prepare for an unforgettable journey into the heart of Italy's countryside.

Recommended airport

Torino (TRN)

Nearby destinations

Bra, Italy

Bra Italy